I need your help with the So Sew Easy Facebook page. Have you heard of the term ‘algorithm'?
a process or set of rules to be followed in calculations or other problem-solving operations, especially by a computer.
“a basic algorithm for division”
It's a set of rules that a computer program uses, and is typically used these days to describe how posts and articles are displayed when you search for things such as the Google Search Algorithm, and it decides what results to show you based on a number of factors.
Facebook has an algorithm too, and it uses those rules to decide what articles to show in your news feed. Have you noticed recently that you are seeing the same posts from your friends over and over again, or seeing all sorts from certain people and then nothing at all from half of your friends? If you go to their pages, they have been posting, but Facebook has decided that you aren't interested in them and don't show their status updates in your news feed any more.
Well the same applies to the So Sew Easy Facebook page too. Over 35,000 people have ‘liked' the page, which is great, thank you. But of those people how many do you think Facebook actually shows the status updates to? Half? 25%? 10%?
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On a typical status update, Facebook initially shows that update to less than 1% of the people who follow So Sew Easy. Usually less than 200 people. That's just sad. Sad for me when I'm trying to share great sewing content with you and sad for those who signed up to follow along but aren't being shown the updates.
See those blue Boost Post buttons – Facebook actually wants me to pay to show the articles to more people and I just can't do that. That's why I need your help in sharing them for me.
Why don't you see the updates?
It's all down to this Facebook algorithm. If you were shown several updates and just scrolled on past without interacting (or ‘engaging' as Facebook calls it), then Facebook thinks you aren't interested in that and never shows it to you again! Even if you liked the page and actually want to see them. Same with your friends. Stay in touch or FB thinks you don't like them any more!
How can you fix it?
There are three ways you can fix it so you see the updates, and help to keep the page alive.
1 – use notifications.
You can set Facebook to send you an email notification when there is a new status update. Sometimes there are quite a few updates in a day depending on how much cool stuff I find to share with you, maybe 5-8 items so be aware of this if you do decide to sign up for notifications.
To sign up, go to the So Sew Easy Facebook Page here. Click on the LIKE button at the top right there, just under the picture. Then check Get Notifications. Now you will get an email with the status update and can decide whether to visit and take a look.
2 – Set updates to the top of your news feed.
You can set Facebook to show the So Sew Easy articles at the top of your news feed when you login so that you don't miss them if there are a lot of updates. This might or might not work. If Facebook has already decided not to show updates to you from So Sew Easy then setting them at the top won't make any difference.
3 – engage with the updates. The best and most ‘organic' way to tell Facebook you like sewing.
The best way to make sure you see updates from time to time but without being overwhelmed by too many emails, is to beat the Facebook algorithm by actually telling it what you want to see. In order to do that you need to ‘engage' with those articles you find interesting and re-teach the algorithm what you like.
In order to do this there are several ways to engage:
- Share the post to your own wall, or to a group you are a member of. This gets top marks from Facebook – sharing it mean that you found it interesting or valuable.
- Click-thru, like or comment. By clicking on the link, leaving a comment or ‘liking' the post you also show Facebook that you found it interesting. This isn't such a strong recommendation as a share, but can still work.
So pop on over to the Facebook page now and take a look. Consider leaving a comment, liking some posts, clicking some links and sharing the best stuff to your wall or a sewing group. You can even share it to our sewing chat group too – that works.
And next time you see some So Sew Easy status updates, please consider giving it a share or a like, or leaving a comment.
How can you help?
This can really help the ‘reach' of the Facebook page. When the algorithm sees that the first few people are engaging with the status update, that notifies FB that it's worth sharing to more people. If you like it then they might like it too. So then FB shows that update in the news feed of more people who have liked the page. If they then go on to engage with the update in some way, again FB recognises it's interesting and shows it to more people – and so it continues.
It will never reach all of the people who have ‘liked' the page but the more people see it the more FB values the So Sew Easy page and the more likely I'll be able to spend more time there updating with lots of free patterns and great sewing content I find for you.
So please give me a hand in keeping this page alive and reaching more people who had signed up to see it. All of your sharing is very much appreciated and very much needed to keep the site ticking over nicely.
Thank you everyone. Every time you pin one of the articles, patterns or tutorials to Pinterest, or share it on Facebook or even tweet about it you do me a great favor and it makes my day! Look, there are ready made sharing buttons right underneath this article that you can use. Next time you read a tutorial that you love, find a project or pattern you like, please consider giving it some social-media love 🙂