<\/noscript><\/a><\/p>\nTip 3 \u2013 Social Media<\/h2>\n I\u2019m not a social media expert and I won\u2019t pretend to be one. However, I know that many of the most successful Etsy shops are very active and successful on social media.<\/p>\n
My advice would be to focus on a few social media channels. The effort it takes to keep up in all of them won\u2019t be worth it. The largest channels are of course Facebook, Pinterest, and Instagram.<\/p>\n
Personally I think that Instagram and Pinterest are the most interesting for you as an Etsy shop owner. Instagram and Pinterest are all about pictures and most products on Etsy are very suitable for those channels.<\/p>\n
If you really want to get some traction in this regard, see my Tip 6 below about expert advice.<\/p>\n
Tip 4 – SEO<\/h2>\n Product Titles<\/strong><\/p>\nSearch Engine Optimization (SEO) for Etsy is different from standard website optimization as Etsy uses its own SEO algorithms. However, just like where long-tail keywords work best when search engine optimizing a standard webpage, Etsy's own SEO algorithm also gives preference to long-tail keywords when categorizing Etsy shop product pages.<\/p>\n
What does this mean for Etsy shop sellers? Basically it means that they need to carefully plan their product titles. Instead for example, of just listing an item as a ‘Toy T-Rex,' Etsy sellers need to give more precise information in regard to their product. If appropriate, for example,\u00a0 the above would better be listed as a ‘Jurassic Park Vintage 1993 T-Rex Dinosaur Figure.'<\/p>\n
In fact, a key thing to remember on Etsy is that the products, which you sell, are not necessarily competing against other similar or even identical items. Rather, they are competing solely against those items' product titles and the genuine relevance of those titles. Don't overdo it though. 6-8 words for a product title is the maximum optimum length as longer titles can be confusing to both humans and SEO algorithms.<\/p>\n
However, the great thing about Etsy is that the titles of your products also double as your H1 tags. Tasked with telling both Etsy and search engines outside of Etsy what your product page is about, the better your product title, the more likely that title is to rank in searches carried out by the likes of Bing and Google also.<\/p>\n
Make The Most Of Images<\/strong><\/p>\n <\/noscript><\/p>\nHow do you do even better SEO your Etsy shop listings? Once you have found the ideal product title it's easy. Etsy you see, automatically edits what are called the Image Alt Tags on any images which you use on your product page. This being the case, the more images you add to your product page, the more relevant and easy to match to user searches Etsy appreciates your products as. Make sure, therefore, to upload the maximum 5 images possible for all your Etsy shop products.<\/p>\n
Other Tags<\/strong><\/p>\nWith Etsy, sellers can add up to 13 tags for every item that they sell. Each tag lets you describe your product in 20 characters or less and if you are serious about search engine optimizing your Etsy listings how you create and list your tags is just as important as including good long-tail keywords in your product titles. If possible, try therefore to include parts of your product title in your tags in the order that you create them. Example: Jurassic Park \u2013 Vintage \u2013 1993 – TRex \u2013 Dinosaur \u2013 Figure<\/p>\n
Also while Etsy itself will not penalize you for creating repetitive tags, search engines like Bing and Google will. This being the case, always spend time creating relevant, but non-repetitive tags if you are hoping to engage with traffic from outside of Etsy.<\/p>\n
Get Feedback From Real Human Beings<\/strong><\/p>\nWhen people and SEO experts especially talk about SEO and bat ideas back and forth on how to best SEO websites and web content overall, they often forget the most important thing. This being that at the end of the day it's real human beings that need to find websites and online products and services, not just Google or Etsy's crawlers and robots.<\/p>\n
This being the case, when you list something on Etsy, ask people you know what they would type into a search engine to find a product like yours in the first place. The more people whose advice you can take on board, the better you will become at creating product titles and tags representative of not just your product's relevancy, but what real human Etsy users are searching for in the first place.<\/p>\n
Tip 5 – Contact\/Email List<\/h2>\n <\/noscript><\/p>\nStart planning to create an email list as soon as you make the first sale. The biggest advantage is that you have the chance to send any promotional content directly to buyers. Plenty of email marketing platforms are available, and some of them are even free. It is also possible to integrate such software into Etsy, allowing you to pull products directly to email marketing.<\/p>\n
Another advantage is the possibility to extend branding. Using an email address that contains the name of your brand can make it more popular as well. In most cases, you will get customers\u2019 email addresses after they make a purchase. Your product\u2019s packaging can also feature brand-related accessories such as stamps, stickers, or labels bearing the shop\u2019s website address or brand.<\/p>\n
Using the contact list you have, it is now possible to send newsletters to your customers. Newsletters can be simple promotional content, but you can include coupon codes for verified buyers. This method increases the chance of returning customers and therefore you can better build a long-term business relationship.<\/p>\n
I hope these tips are helpful to you in your quest to become a successful Etsy shop owner!<\/p>\n
Tip 6 – Get Professional Help<\/h2>\n Following the tips and tricks above will get you a long way towards your goal to get traffic to your Etsy shop.\u00a0 However, there's simply no replacement for truly expert advice.\u00a0 There are lots of consultants you can hire out there but you never really know what you're going to get.<\/p>\n
I decided to do the more modern thing and buy an online class that would teach me everything I needed to know about building and managing a social media brand and presence.\u00a0 After some extensive research, I decided on Your Social Media Bootcamp by Jasmine Star<\/a> over on CreativeLive.\u00a0 Since I now own the course, I can go back and review the materials over and over again as I try out all the detailed recommendations in the 43 video lessons in the course.<\/p>\nThe instructor is an established social media expert and the course has been taken and reviewed by many thousands of other students, so I was confident in the quality of the lessons.\u00a0 I wasn't disappointed either.<\/p>\n
If you think this course might help you too, there's a free video trailer at the link below that you may want to check out.<\/p>\n
See the Free Trailer<\/a><\/p>\n <\/noscript><\/a><\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":"
I know that a lot of you sell what you sew. Whether that’s online in your own store, or on sites like Etsy and Artfire or Folksy, the biggest hurdle to success usually falls into a single reason – traffic. \u00a0So how to get traffic to your Etsy shop? Just \u2026 Continue reading → <\/span><\/a><\/p>\n","protected":false},"author":309,"featured_media":63158,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wds_primary_category":0},"categories":[73,162,4],"tags":[],"_links":{"self":[{"href":"https:\/\/so-sew-easy.com\/wp-json\/wp\/v2\/posts\/16873"}],"collection":[{"href":"https:\/\/so-sew-easy.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/so-sew-easy.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/so-sew-easy.com\/wp-json\/wp\/v2\/users\/309"}],"replies":[{"embeddable":true,"href":"https:\/\/so-sew-easy.com\/wp-json\/wp\/v2\/comments?post=16873"}],"version-history":[{"count":5,"href":"https:\/\/so-sew-easy.com\/wp-json\/wp\/v2\/posts\/16873\/revisions"}],"predecessor-version":[{"id":63200,"href":"https:\/\/so-sew-easy.com\/wp-json\/wp\/v2\/posts\/16873\/revisions\/63200"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/so-sew-easy.com\/wp-json\/wp\/v2\/media\/63158"}],"wp:attachment":[{"href":"https:\/\/so-sew-easy.com\/wp-json\/wp\/v2\/media?parent=16873"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/so-sew-easy.com\/wp-json\/wp\/v2\/categories?post=16873"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/so-sew-easy.com\/wp-json\/wp\/v2\/tags?post=16873"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}