Some of our most popular articles on So Sew Easy relate to sewing for profit, selling what you sew, or how to start your sewing side business –in other words the Art of Sewing and Selling. So I know the topic of starting your sewing business must be of interest to many readers. In this article, I wanted to take a quick look at some of the common mistakes sewists make when they try to start a sewing business and some thoughts on how to try to avoid them.
If you are a very creative person, and you possess the basic skills for making clothes, sewing business may just be the perfect fit for you. Although honing your skills and being very creative would prove helpful towards the success of your sewing business, much will depend upon how well you manage your business as an entrepreneur. Before getting started with your sewing business, here are some things you must bear in mind.
Mistake #1: Seek Advice from People in the Business
Starting your sewing business should begin with this step. Before you plan on starting your sewing business, you want to make sure you get advice from people who already own established sewing businesses. Their advice would go a long way towards providing you with a business insider that can help you really succeed. Take note, when seeking advice, you should make sure not to seek advice from your local competitors since they would not be more willing to open up to a potential competitor.
Mistake #2: Choose a Niche
Before you venture into your sewing business, you want sit back and ask yourself what niche you would love to venture into. There are a lot of niches one could focus on in the sewing line of business; ranging from sewing repairs, home crafts, children’s clothing to adult’s clothing. You cannot be the jack of all trades, and be master of none. You want to make sure you take out time in considering the niche you would want to focus on. One helpful way to go about this is to try to also think about the other things mentioned in this article, such as local competition when considering the niche you want to focus on.
Mistake #3: Assess the Competition
This is another very important thing you must bear in mind before even thinking of starting your sewing business. You want to make sure you dutifully assess the local competition in the area you want to locate your sewing business.
You should begin this assessment by first providing answers to these questions, ‘Who are my competitors, and how many are they?’ ‘What are their pricing systems?’ The answers you give to these questions will help you in drafting out how you will be able to conquer the competition.
Mistake #4: Promote your Art
One helpful way you could promote your sewing business is through word of the mouth and interaction with others. It is very important as a sewing business owner, you be your own product model. You must find interest in dressing well, and clothing yourself with your own art. In fact, what better way is there to promote your art if not by being a walking model of your own art? When people see you wear nice pieces you have made, and they ask ‘who made this?’ you should be very proud to tell them you did. Let people know how creative you are, and your sense of style and keen attention to detail.
Mistake #5: Be Patient!
As the saying goes, “Rome wasn't built in a day“. No great business just springs instantly to life. You hear a lot these days about “overnight success” stories. What they forget to tell you is the months or even years of effort that went into making an overnight success.